Emerging
trends in Journalism
Sr
P Michelle Mathias
A kind request to
those of you using my notes for your researches. If you find them useful,
please do cite me. Thank You.
Journalism
in India has had a deep-rooted history. Journalism is the fourth Pillar of
democracy that keeps the three other pillars of the Judiciary, the Legislative
and the Executive in check. It was the backbone during the freedom fight
struggle and the dark days of the Emergency which saw the suppression of the
Press. It has been the steer leader to bring the notice of Governments to hard
hitting facts of Poverty, Unemployment, Bad administration, Violence, etc and
has also paved the way for development through encouraging articles.
Historically,
it was the Printing Press that went through the test of fire and survived the
dark days when various Press Acts were brought in by the British to suppress
opinion and stoke feelings of Freedom. However, the Press survived and grew in
large measure. The Radio and the Television then came in. However, in its
initial stages the Government had strict control over the Public Broadcasting
services and still continues to do so. Gradually, the Government opened the
doors to Privatisation.
With
the arrival of Privatization in India many channels jumped in with variety and
were boosted with foreign investment. To rake in the moolah and survive, these channels
also needed advertisement revenue. So, News and the way News was being
communication went through a drastic change. Newer styles and techniques were
introduced. Breaking News became an everyday issue. Globalisation too brought
in a new way of looking at and doing things. In order to vie for higher ratings
and provide content 24/7, channels resorted to various ideas and content. There
were news debates, people’s opinion pieces, interviews, infotainment through
animated series of political issues and entertainment through Qawwali styles
debates by certain channels.
Technology
has also paved the way for newer means and styles of Journalism. Social Media
began contributing in a large way to Journalism. Technological advancement made
recording expensive and so, bars were raised. More advertisement revenue was
sought. However, this thirst to keep afloat also led to hobnobbing and
manipulation of TRP ratings. Furthermore, News and Journalistic practices are
being sacrificed at the altar of Commerce as most channels are backed by
Corporates who are interested in the monetary business that these news channels
bring in and not the content that can actually uplift the people of the country.
There are a few channels however, who are active in good Journalism.
Furthermore,
Social Media today has made news available on the go and has led to massive
changes in the way people consume news today. Emerging trends have shown, that while India
has a high sale of Newspapers, both Newspapers and TV channels are in need of
revenue and have resorted to paid news on one hand and have also gone online
for subscribership on various Social networking platforms. A new bunch of
Social media personalities have developed who not only out up videos, hey have
turned into informative Opinion Leaders. While, there is a large clutter on the
Social Media platform, there is also a wave of genuine journalism that has
surged that depend on subscriber-ship and not on paid news.
Given
this background we look at the varied trends that are emerging in journalism in
India and the world at large.
Convergent
Journalism:
Digital
Technology has changed the scenario in the journalistic world. A newspaper
cannot remain a printed sheet anymore. Digitalisation has led to the concept of
Convergent Journalism. A concept wherein one uses more than one media platform
for transmitting news. In a technologically developed arena, with a generation
that is growing up with digital devices, it has become a challenge for
traditional media to survive like in the yester years. Hence, many Newspaper
channels are simultaneously running websites and have e-papers with
subscribers. These Newspapers also tie up with various search Engines and other
Social media platforms to garner viewership and hits.
Vineet
Kaul (2013) in his article, ‘Journalism in the Age of Digital Technology’, writes
that Scholars have begun calling reporters “gate-watchers” (Bruns, 2005) and
information “monitors” (Deuze, 2003), insisting that they share authority
willingly and embrace “citizen media” (Gillmor, 2004).
It
is also a challenge for many news journalists today as news journalism requires
a dynamism that can cater to both written press and online press. It is also a
challenge, to learn a bit of videography and photography which is extremely
useful in the current times, where jobs are being cut and downsized due to
economic pressures. Given the fact, that today there are numerous gadgets which
are tiny, portable and user friendly, it is not a difficult task. However,
multi-tasking is not an easy job, especially when there is a constant demand
for breaking news.
News
Infomediaries:
The
Cambridge Business English Dictionary defines Infomediaries as a website that
collects and provides information about products and the companies that supply
them (dictionary.cambridge.org). The concept of Infomediaries is very
applicable in the case of the present scenario, where one finds newsfeeds while
one opens, Facebook, Google or Yahoo and other social networking forums or
search engines. In this case, if one is interested one will click on the news
to read and gather information. The technological advancement leads to similar news being shown to you or suggested to you based on the continual choices or searches you make. Based on the click and the choice of news, the
algorithms that are employed in Facebook, Google or other platforms, provide you similar content.
The
book, ‘The Future of Journalism’, edited by Bob Franklin says that two kinds
of distribution have emerged: one is based on the new infomediaries
(Rebillard and Smynrnaios, 2010) social media corporations which are the news
mediators of news and information, and the other is a social distribution based
on user’s own networks. People tend to read what others have shared on their
news feeds, and then share it further, comment and like it.
This
concept is beneficial to Facebook and to the News Website who has employed the
use of Facebook to promote its News website or Channel. The consumer or the
audience is lured. The consumer of this news may find the piece interesting and
share it on his/her personal Facebook platform or other social networking
platform or on the status. This garners more views, comments, likes or dislikes
which means more traffic on a particular website. This can cater to
advertisement revenue. The dealing of Search Engines and Social Networking
platforms is also based on Revenue generation.
'Clickbait' Journalism:
While
using search engines or social networking platforms or some online service, we
come across pictures with catchy headlines. This has often lead to the user
clicking on the particular link. The 'clickbait' journalism has often landed in
controversy as the catchy headline does not make-up to the content that the
user gets to read. Headlines are often constructed in a way that sensationalises
a particular event. In
India, we often see that many users get duped on platforms like YouTube when
the title does not match the content that has been uploaded. However, these articles
succeed in getting clicks and the necessary traffic as the person gets
hoodwinked in reading and gradually realises that the content is bogus. This
type of journalism, builds a wrong image in the long run about the website that
hosts such news pieces.
Subscription
Based Audience:
Many
Newspapers have now released online newspaper versions and invite
subscribers. Thus, garnering subscribers and getting subscription revenue has
become important in order to survive the rat race.
On
the international platform, popular journalistic stalwarts amongst newspapers,
‘The Guardian’ has managed to carve a niche for itself through subscribership.
Nic Newman in writes in Journalism, Media, And Technology Trends And
Predictions 2018 (The Reuters Institute For The Study Of Journalism) states
statistics from the Reuters Institute Digital News Report. The report “showed a
7% increase in subscription in the US last year led by the New York Times and
Washington Post.” He further added that ‘The Guardian’ has surged ahead in
defying its critics to report 800,000 paying customers, which include half a
million subscribers and 300,000 one-off donations. For the first time, the
Guardian is attracting more revenue directly from readers than from
advertising. However, the same cant be spoken in the Indian Context. News is
still at the mercy of Subscribership and most people still want to read News
free.
Many
News Channels, both with written content or News videos on YouTube request subscribers
in view of non- biased news and to be free from political pressures or
corporate pressure for advertisements in order to bring in genuine news. News
channels like ‘The Wire’ have created quite a buzz in India with
some good journalistic opinion and pieces. The Quint and others like Firstpost
too are churning out many good articles. TV channels too have their websites
and do massive news hour uploads on YouTube. Some of these channels are very
popular and have a huge subscriber base.
News
in Snippets:
The
generation of millennials seem to be waning away from Newspaper reading towards
reading news on the Net especially in shorter snippets. Primarily because of
the many portable devices they use which make news accessible on the go. The
Internet also makes it possible to verify other news pieces that are similar. The
concept of Google news and other major newspaper forums today provide news both
in newspaper format for subscribers and in short snippets to garner readership,
subscribers and revenue for the hits as it rakes in advertisement. Jorge
Vázquez-Herrero writes that mobile adopters are searching for short-up-to-date
news, media should produce native formats adjusted to these usage information
patterns characterized by faster access and greater timeliness (Wolf &
Schnauber, 2015, Vázquez-Herrero 2019).
The
concept of News in Snippets on a Mobile or a Smartphone has encouraged the use
of Algorithms that trace your liking for particular kind of news based on your
scrolling or reading habits on the smartphone and bring you more content of
similar types. This concept is at time a bit dangerous as Media brings you what
you desire or like and not what you really need to know.
Furthermore, this
concept of reading News in snippets has garnered terms like Ephemeral Journalism,
Micro-journalism, Glance Journalism or for that matter Instagram stories. We
will also take a quick look at these emerging trends.
I have explained each
terminology in short for the convenience of students referring to this blog.
Often different terminologies may indicate the same or almost similar concept. I
have tried to define various terminologies that indicate almost the same
concept, perhaps in different format. So that you become aware of these
concepts.
Ephemeral
Journalism:
The
word ephemeral means something that is transient, short lived or that which
lasts for a short while. Ephemeral journalism is the product of a generation
that relies on smart watches and other digital devices that provides news in
short snippets, news in images or in a few words. With the trend of Facebook,
Snapchat and Instagram stories, that do not have a very long shelf life and are
short-lived, News channels too have begun using these platforms to create such
stories and reach out to newer audiences and the millennials. News Channels
also lure leaders through hyperlinks.
Jorge
Vázquez-Herrero (2019) writes in his research paper, ‘Ephemeral Journalism:
News Distribution Through Instagram Stories’ that these new incidental and ephemeral
users’ consumption habits are the reason for the different “know-how” of the
media (Larrondo et al., 2017), as these intensify their efforts to produce
native formats (Newman et al., 2017). For instance, adaption to the web would
require ‘Short videos for web and Facebook profiles’ (Kalogeropoulos et al.,
2016) or the creation of journalistic microformats (Silva-Rodríguez et al.,
2017).
Given
the fact that most people access news or other information and OTT content like
videos or films or micro films through Social networking platforms or streaming
platforms on gadgets like a Notepad, digital watches or Smartphones, Vázquez-Herrero
(2019) adds that the shape of the news changes to accommodate navigation
through them (Newman, 2018), thus. prioritizing the use of “horizontal
storytelling mode” and Snapchat’s “tap to advance mode,” Twitter moments,
Facebook and WhatsApp status, as well as Instagram Stories (Online Journalism
Blog, 2017). Instagram stories, Glance journalism, etc are outcomes of such
Ephemeral trends in journalism.
Instagram
stories:
Researches
have shown that today’s generation, especially the urban lot is prone to use
Instagram. While Facebook was a choice, today, Instagram (IG) stories are
taking over with their huge audience amongst the millennials. Many News
channels are today building their brand on Instagram by creating Instagram
stories.
For
instance, Channels like BBC produce Instagram stories, which when swiped leads
you to the hyperlink of the BBC website. Mark Frankel, the social media editor
from BBC News said in an interview with Caroline Scott, "There is a young,
vibrant audience for BBC News that doesn't necessarily come directly to our
website, television channels or radio stations to consume new stories, so we
need to find ways to capture their imagination, bring them in, and encourage
them to explore more." (www.journalism.co.uk,
2017) Furthermore, BBC also engages its viewers on IG with tags, hashtags and
quizzes.
In
India, too, we see a trend among the youngsters to create IG stories. Many
actors and actresses are constantly uploading videos and pictures on their IG
accounts. It is also known that they get paid for it. Meanwhile, these posts
also generate news and advertisement revenue for many News channels, who use IG
posts of actors and actresses to write Entertainment news pieces. The articles
are short in nature and primarily interspersed with the IG post pictures and
loaded with advertisements.
Micro Journalism:
The
term Micro Journalism is similar to what is called Ephemeral Journalism or
Glance journalism. The term indicates the use of wearable devices which allow
you to take a quick look at the headline or news in short. (Silva-Rodríguez et al., 2017: 187) writes
that ‘technology producers and users, have both welcomed smartwatches as a new
device for total communication’.
Glance
Journalism:
Glance
Journalism is a concept that arose from the Apple’s concept of ‘Glance’ technology
in their smartwatches. This is another concept in the Micro-format genre of
journalism. Those using smartwatches have a unique way today of reading news at
a glance. The news is brought to you through a picture with a caption, a
headline and few words of narrative. The Times of India, India’s largest
selling English newspaper has actively employed this concept of Glance
Journalism to reach out to the millennials along with al the other concepts
running simultaneously.
Bilge
Narin, (2018) in her research paper, ‘Less is More or Less is Biased: Glance
Journalism’ that was presented at the Proceedings of the 16th International Symposium
Communication in the Millennium defines “Glance journalism as a new storytelling
form on smartwatches which is fundamentally based on the news headline with an
instant update. She further adds that Glance journalism is a new way to spread
the news quickly with solely the keywords and audible and/or vibrating alerts
via smartwatches as a type of wearable technologies.”
The
idea is to get an instant update on the go. One can decide looking at the instant
update, whether or not, one is interested in reading the entire article. ‘These
stories are basically “microsummaries” of major stories and contain bite-size
news being directed at consumers.’ (phys.org, 2015) The entire concept
is based on the fact that people will constantly be glancing at news and
getting updated with the addictive format of the smartwatches.
Glance
Journalism has led to corporate who run newspapers vying for it as a new means
to attract the attention of an audience to its app thus increasing its
subscriber base or viewership base.
However,
Glance Journalism may or may not be the way to a very informed journalism. A well-researched
piece with verified data is educative and informative. The glance journalism keeps
one upbeat of incidents occurring across the world but need not necessarily be
educative in approach. In a country like India with a large population, the
Press plays an important role of being informative and educative by nature.
However, the concept of Glance Journalism is the new trend that is catching up.
And news at a glance may not ideally be educative, it could be updation and
awareness of the occurrence of an incident.
Mojo
Journalism:
In
a world of portable devices like Notepads, iPhones or Smartphones along with
wireless or broadband technology, journalism has discovered a new way of
transmitting news at a lower cost and instantly. Many journalists today carry
their smartphones to record videos, pictures and interviews which is
transmitted instantly using wireless technology. These portable, gadgets are
lighter and user friendly as compared to the heavy cameras used in yester
years. So, many reporters and journalists make use of Mobile Technology to communicate
or transmit news which they have recorded, edited and revamped using mini
gadgets and devices like smartphones.
NDTV
has an entire series called Gadget 360 which was shot on a Samsung notepad 10. Hosam
El Nagar in his post, Mojo: from periphery to the mainstream of journalism’
writes about how Nicholas Garnett from BBC who was among the early adopters of
mojo and its benefits recalled how during an earthquake in Nepal, when the
infrastructure collapsed, he was able to shoot, go live and transmit the message
because of his mobile. Hosam further adds that a similar experience was
narrated by Siobhan Heanue of ABC Australia when her mobile provided coverage
of the earthquake and its aftermath. (www.thomsonfoundation.org)
Paid
News:
On
the negative side, India is also seeing a surge in Paid news and bias in news
production and news transmission. In an arena of severe competition and
deteriorating revenue packages, Journalism has stooped down to a level where
news is presented with a bias towards the corporate or the political party
funding the same. This has become a trend. In the bargain, to support the
opinion or create an opinion which at times has severe bias, journalists turn
rogues on screen indulging in verbally violent debates. This is a trend that
has caught up in India.
Amidst
the cantankerous cacophony of words that many big channels are doing today by
bringing an esteemed panel to the table for debate. Often the journalist turns
into a subjective accuser pinpointing fingers, shouting allegations, making
incessant demands of the guest and heading to the point of insulting the guest
and even showing them the door. Print on the other hand can be considered more
stable, trustworthy and informative. However, the need to survival has over the
years gradually led Print journalism too, to becoming a victim to Paid news,
Advertorials and advertisement.
Artificial Intelligence
Conclusion:
Journalism is a must in this country who depends on it for information,
news and education. There is a constant battle of choices between the genuine
News Channels and those that crop up in large numbers to make money through
views on videos often at the cost of truth. There
emerging trends are to lead a nation to an informed public and not an
ill-informed Public.